When it comes to getting your site indexed and noticed by search engines everyone unless you’re absolutely brand new to the internet knows that in order to get noticed you need other sites linking back to yours. One method you might not be aware of is to use a link wheel.
So What is a link wheel?
Unlike the traditional back link or reciprocal links from other sites, a link wheel is a collection of web 2.0 sites that you create. Link wheels can range in size from a small handful to several dozen, and each site has relevant content to either your main website or blog, or to a specific page you’re trying to promote within your main site.
In short your link sites are being used to give your website more authority and trust for a specific topic. This in tern gives you a better SERP or search engine ranking position. It also helps drive targeted traffic to your website.
Link wheels used to just involve just web 2.0 sites, but with the rapid increase in popularity with social book marking sites, many link wheels now have an outer wheel as well. These outer wheel links such as Twitter, Digg, and Stumbleupon to name a couple examples are used to boost the ranking of sites on your inner link wheel. Because these sites are crawled by the major search engines all the time, your link sites will be indexed faster. As your links ranking goes up it pulls your main sites ranking up along with it.
Are link wheels good or bad?
Depending on who you talk to the answer is either yes or no. Many of the sites I’ve visited that talk about link wheels say that their good for a short boost in traffic and rankings, but in the long term your site will be penalized or worse, banned from big search engines such as Google. Others argue that this is basically duplicate content and that those who use link wheels are essentially creating spam on the internet that deceives visitors.
For those who promote and use link wheels as part of their overall SEO strategy praise this system for providing quick relevant one way back links to their site. That it helps get their sites ranked faster and higher and that because link wheels are considered off site SEO you have a limited chance of hurting your site. Because if they are considered bad practice then your main site isn’t linked to them.
Good or bad link wheels have their origins with a well known black hat marketing technique known as link farms. This is where a group of web sites were created with there sole purpose was to link to every other site in the group. The sites were either created by hand or through some automated process. So does this make them bad? At the end of the day people are going to have different opinions. I recommend you do your own research to see if there something you want to use or avoid for your SEO strategy.
How to make a link wheel
To make a link wheel you’re going to need to do a few things.
1. First you want to sign up to a several web 2.0 sites. These are sites that allow you to write articles for them, a few examples are:
a. Ezine articles
b. Hub Pages
c. Squidoo Lens
These are just a few of hundreds of sites that are considered web 2.0 sites. It’s important to remember that not all these sites have the same features and rules. Some will only let you put your link at the bottom of the page as an article resource. And some web2.0 sites won’t allow “do follow” links.
2. Now that you have picked the sites you want to post articles on you want to create a template article. The template article will serve as the basic form for all your articles that you’re going to write. It’s important that each site has a post that is original and not copied from another. I recommend keeping your template article to help prevent your new articles from being copies.
3. Once you’ve created your articles, go to the sites you’ve signed up at and post a new article per site. Make sure that each post has at least one link pointing you’re your main site and one link goes to one of your other link wheel sites. You also don’t want to link them in order. (Site 1 links to site 2 links to site 3 etc etc) Instead you want to keep your links random. (Site 1 links to site 4 links to site 7 links to site 2 for example)
4. When your posts have been created you then want to ping each site to notify Google and other search engines that you have new content, which will help get them indexed faster. There are a number of free ping sites you can use such as Pingler or Feed Ping you can use. Once that’s finished you’re done and your link wheel is created. Remember not to copy and paste the same article over and over to different sites.