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How To Spot A Bad Neighbourhood Site




One of the corner stones of SEO is to get back links from other related sites, talk to anyone who knows even a hint of what search engine optimization is about and they’ll all tell you this. It’s what makes the internet….well the internet. But when it comes to linking to sites one you have to be especially careful of are sites that are considered “bad neighbourhood sites”



What’s a bad neighbourhood site?


Simply put these are sites that have been black listed and or banned from the major search engines. There owners tried to get their sites ranked higher by using illegal techniques or “black hat SEO”. They tried things link keyword stuffing, cloaking, hidden text, doorway pages, duplicate content, and thousands of other tricks to fool and cheat the system. They were caught either by the search engines themselves, or others reporting the website in question


Why don’t you want to link to bad neighbourhood websites.


If your website has a lot of outbound links to various “bad neighbours” your site will be considered the same them. It’s basically being guilty by association and not really any different then how the police would look at you for example if you chose to hang out with gang members. It also doesn’t matter if you are following the rules everywhere else and doing proper search engine optimization, the penalties will be the same. However it’s important to remember that your site won’t be punished if these types of sites give you inbound links. You have no control over who posts a link to your site, it’s only when you link back that you become vulnerable.


How to spot bad neighbourhood sites


When it comes to finding out which sites are potential bad neighbours you have several tools at your disposal. Some of them are as follows:


1. Before you decide you want to link up, see if they are listed on the search engines. To do this go to Google or any other big search engine and type in site: their website.com. If there site isn’t banned there should be a list of results. For example when I checked my sites address as of writing this post 68 results came back, meaning my website is good to go. If nothing comes back, don’t link to it.


2. Google has a tool called Google safe Browsing. What this does is provide you with information on the status of a website or web page on Google. It also lets you know if they’ve found anything suspicious on that site. To do this copy and paste the following line and paste it into your web browser. 


https://www.google.com/safebrowsing/diagnostic?site=therazors-edge.com 

This will display a safe browsing diagnostic page for this website, showing you if this website is listed as suspicious, hosted malware, and other information. To check your own website, blog or another site simply remove therazors-edge.com and replace it with the site URL you want to check. 


3. Before you decide to link up take a look at the site itself. If it looks spammy, a link farm, had wave after wave of pop up ads for gambling sites that won’t go away unless your pop up blocker is one. Or websites that are obviously older but have absolutely no Google Page Rank are obviously sites you want to avoid linking up to. Also look at the content of the website, does it look like it’s meant to be read by people or spider bots, this can include things like duplicate content over more then one page, keyword stuffing, or text that is almost unreadable because it’s so small are other good indicators that this is a website you don’t want any part of.


It’s important to remember though that just because a site doesn’t have any page rank doesn’t always make it a bad neighbour. It’s probably a brand new site, or one that hasn’t been optimized that well. However if it’s a couple years old with lots of content and no rank, don’t link to it.


Are my links bad?


Now that you know what sites to avoid what about the links you already have? For that there’s a site called Bad Neighbour, ( http://www.bad-neighborhood.com ) there are other sites that offer similar services but I’ve found this one to be the best. How it works is that it scans whatever URL you provide, looks at all the links and displays which ones could be potential problem links, and ones that are.




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