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When it comes to getting traffic to your website, one of the ways that is commonly talked about is writing and submitting articles to sites such as Ezine Articles, or Article Base. These types of sites provide one way back links related your topic with the objective of driving targeted traffic to your website.
What is a hub page?
If your familiar with Squidoo lens pages then you already know what a hub page is, their virtually the same concept. For those of you who haven’t heard of these it’s essentially like an article. There a single web page with a pre designed layout. Unlike many article sites however hub pages allows for greater customization in terms of how your text is displayed. You can also ad pictures, videos, or other widgets such as a poll or map. And hub pages allow you to make money from placing your own affiliate ads from sites such as Google Adsense, Amazon, and Ebay.
What are the benefits of using hub pages?
This isn’t to say that Hub Pages is better then submitting articles, in fact I highly recommend you do both, but there are some unique advantages over your typical article sites.
1. No wait time
Many (not all) article sites have a wait time; this allows their editors to screen your submitted content to ensure it meets their standards. These wait times can vary from a couple days to up to 14 business days if you’ve submitted an article to Ezine for example. Hub pages does screen hubs to ensure quality is maintained but this seems to be more an automatic feature with Hub pages.
2. Better link placement
An article site such as Ezine will only allow you to post links back to your website or blog at the bottom of the post in what they call a “resource box”. Having the link only posted at the bottom means there’s a greater chance that link could be skipped. With Hub Pages they allow up to three links per hub back to your site. These links can be placed anywhere either as text, or a link below a picture or video.
3. Word count
Most article sites have a minimum word count required for every article. Ezine for example has just recently bumped its word count from 250 to 400 (click here to visit my blog to see what other changes Ezine Articles has made). Having published several hubs I’ve never seen a minimum word count, and many that I’ve seen are more pictures or videos then anything written.
4. You can earn revenue from Hub Pages
Unlike many article sites you can add your own ads to each hub. And while Google Adsense and Kontara in text ads you have no control over for placement you can ad as many Amazon and Ebay ads as you want.
The disadvantages of using Hub Pages
Again like the benefits, articles and hubs can both benefit your overall SEO strategy. But Hub Pages does have one big drawback compared to article sites. That drawback is that you can’t embed your hubs on another website or blog the way you can with most articles. You can embed your hubs using a widget to display your most recent hubs, but this will only display as a link that will direct a user to your hub rather then keeping them on your site. Where an article can be completely uploaded to another website or blog giving you additional back links.
Overall Hub Pages is a quick and easy way for you to build links, and get traffic to your site, and one I recommend using if you’re serious about getting your site noticed.
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