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Why Long Tail Keywords Are Good For Your WebsiteWhen it comes to trying to get your site to rank well on search engines many focus on trying to rank for the most popular keywords, the ones with high volumes of traffic with the hope that hundreds or thousands of people every day visit their site. The reality is that chasing after the most popular keywords will be almost impossible to rank for. If your website or blog is brand new this will be a fight you can’t win, the large companies that rank number one for these types of keywords spend fortunes to dominate those positions.
However there are keywords that you can use that you can rank well on and build a lot of targeted traffic from, these are long tail keywords. Instead of the generic one or two keyword phrase a long tail keyword uses a very specific set of words that describe your site or what you’re trying to sell. This is geared at targeting a much smaller group, but a group that is interested in what you are providing. Here’s why there good.
There easier to rank on the top page of Google for that search term. Because there is an almost unlimited number of long tail keyword combinations you can use, the competition for these sites will be much lower. Most of the big players concentrate their time on more generic keywords leaving these ones alone. And while this means that keywords might not generate nearly as much traffic as the more generic keywords, those that it does bring in will be targeted traffic rather then someone who stops to look at your site for a couple of seconds and leaves.
When targeting long tail keywords remember to include them in your pages title, h1 and Meta tags, description, and your pages content like you would any other keyword.
Because you’re now focusing on each page targeting a specific long tail keyword, you’ll want to create more pages for your site. And while this means some extra work for you it’ll pay off. Google and the other big search engines like sites that have lots of pages and content that changes and updates on a regular and frequent basis. In their eyes your site will look more substantial, more natural, and more real.
Having more pages gives your readers a reason to keep coming back, as well as creating more ways for visitors to find and go to your site. However a good strategy is to mix it up a little. Have a few pages that can send you large amounts of less targeted traffic, and lots of pages that send you small numbers of targeted traffic.
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- Free Stumbles
- How To Become A YouTube Partner
- How To Create An RSS Feed
- Why You Should Ping Your Website
- How To Promote Your Website UsingTwitter
- Offline SEO Tricks
Previous PostGoogle Keyword Tool And Google Traffic Estimator
Google Keyword Tool and Google Traffic Estimator, both of which are free tools provided by Google to help you analyze and find keywords that you can use to help promote your website and drive targeted traffic to it. And while these tools are very similar (there pages look almost identical) there are some key differences between the two free tools.........
